Inner Marketing Blog

Through a series of micro interactions started by the founder of Tinker’s Academy I found a slide show on that exact topic: Micro Interactions. It is as amazing as it is simple. It shows - with powerful clarity - what is going on within something that is as rich as it is overwhelming.

I suggest that you take your time to watch the show. If you hurry you won’t quite get the significance of it. Let it sink in. Enjoy it.

On Micro Interactions

How does it inspire you? What does it make you think of?

The thing that I notice the most is the general transformation that is taking place with marketing as such. Surely, in such a giant transition there will always be some that prefer to be pioneers, show directions and experiment, others that need to digest it first and implement the new ideas accordingly, and yet others who prefer the good old ways and stay there. Each of these roles is equally significant. What all this means to you now and in the long run depends on your role, your attitude towards the transition that is taking place on the Internet.

As for me, I’d like to add one more point to the list on slide 55:

Making money ————- Welcoming money

Let me explain:
Generally speaking, in the traditional marketing model money is a goal in itself. You start with “I want to make as much money as possible” and from there you create a marketing strategy, with products, customers and sales processes. In this setup, your customers become part of your money making strategy. They become subjects.

While this still holds true for most Web 2.0 marketers, more and more introduce a different attitude, where the main focus is on exchange and creativity. Here money becomes a side effect in a sense - an expression of appreciation for what is being created and how. Like for example when open source programmers create high quality software and offer it for free while welcoming donations. Or when highly successful Internet marketers offer quality information for free and only request money for special extraordinary information or features. Or when musicians offer music downloads for free while requesting money for live concerts.

It doesn’t mean that less money is being exchanged - it means that it’s being exchanged for different reasons. In fact, as money gradually becomes an expression of appreciation rather than a cost, there is a potential for greater abundance and joy.

I’m aware of the fact that money as expression of appreciation (rather than payment) isn’t what most marketers experience or feel as their reality. I do however believe that Web 2.0 (or maybe 3.0 and 4.0 and 5.0…) will take us closer and closer towards it.

If you want to explore the idea of money as an expression of appreciation rather than cost, check out these books:

If you want to explore your relationship with money as such subscribe to the free email course: “Everybody Plays The Money Game” here.

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A month ago Robin Good of MasterNewMedia.com (highly recommended by the way!) wrote an article titled “Online Advertising Strategy - What I Would Want“. I feel very much the same way he does. In fact, I never had advertisement on my websites: I wanted to be in control of everything there and thus stay in integrity.
I do enjoy playing with affiliate marketing though, primarily through text links and always in a context that provides meaningful information/inspiration (I hope! :-)).
Interestingly, also recently through a series of funny synchronicities I came across of couple of websites that led me to re-think and re-feel my judgment of advertising as such and also provided me with tools that I find are a very interesting alternative to AdSense.

I’m thinking of networks that provide a flow of advertisers to your website and at the same time allow you to approve each single ad, so that you can in fact control the look and content of it all in a very easy manner. I’m sure there are several of such networks, but the one I’m thinking of right now is Etology.com. Their motto is “Advertising 2.0″ and even if it’s not as explicit as it could be, using the site for networking as such is definitely an option. Besides buying/selling ads you could use this for creating other types of joint ventures.

And the series of funny synchronicities that led me there, which is a Web 2.0 creations in itself by the way?
I’m a member of the Self Growth Expert Network and through that I’ve been contacted by Al Link and Pala Copeland of the 4 Freedoms Sacred Relationship website. Here I stumbled across a banner leading me to GoogleAdsFree which I’d probably would have overlooked had I not heard about it several months ago from a Busting Loose pal! Not that it has anything to do with busting loose, but he told me that he had a lot of fun and success playing with this system from a busting loose perspective .

Well, since it came recommended from such an uncharacteristic direction I thought, hey, let me take a look and see if it’s fun for me too. So I did: I expressed appreciation in the form of money for the ebook and have read it too. I see how it works, and it has inspired me to possibly add that aspect of networking - quality advertising that is - to my websites. I’m too much into all kinds of other creative projects to play this on the scale that it can be played on - which in terms of numbers (of dollars) can be really, really big. And I’m not into the numbers game anymore either. If you however…

If you have a website that you want to get huge best quality traffic to and at the same time create an income stream that pays for that traffic and much more than that… and if you’re open for advertising on your websites that you’re completely in control of in terms of pricing, looks and content than this is definitely for you!

It is through GoogleAdsFree I found Etology and many, many other resources…

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Relationships are the foundation of all marketing. At the same time relationships are oftentimes a challenge, in marketing as in life in general. I have recently created a new blog titled Creating Relationships. It has a special category on work and business relationships, which I think you will find interesting. If not, that’s an outstanding opportunity to submit new topics to the blog. See you there?

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While there is lots and lots of educational material on e-book marketing out there - and lots and lots of e-books that never did make any difference in anyone’s life - this e-book marketing seminar is related to the niche that is of primary significance to many of you here at the Inner Marketing Blog. So I feel like telling you about it.

I’ve heard about it, because lately I’ve joined the Self Growth Expert Network. A network where by the way I’ve experienced interesting new connections and collaborations which kind of came to me without me doing anything about it. I appreciate that.

David Riklan who is the founder of the Self Growth site and the author of “101 Top Experts Who Help Us Improve Our Lives” is also a very successful Internet marketer. He calls himself an e-book marketing genius, and I believe it’s not just his healthy self-confidence speaking there. In his own words, David

“David has developed an astonishing strategy using E-Books to help him generate massive revenue, increase traffic to his website and help build up an enormous email list of over 950,000 subscribers! In one 24-hour campaign, he generated $108,142 in revenue from E-Book sales alone. He has used this same E-Book strategy to help make his website the #1-ranked Self Improvement website on the Internet. SelfGrowth.com now gets over 900,000 visitors a month.

In addition to the $108,142 that he earned, he has used free E-Books to generate many thousands of qualified subscribers and even used his first E-Book to test market his successful print book. Best of all….he created an informative useful E-Book from scratch in less than one week!”

If you find this interesting or even enticing then you’ll be interested in joining a free TeleSeminar where David will teach you how you can do the exact same thing — and more! It’s called “The Power of E-Books and E-Book Marketing”

SIGN UP NOW: I’m told that there will only be room for 100 of my subscribers. You can participate on either April 16th or April 17th 2008. If you cannot make either call, a recorded version will be available, which is great, but it’s probably not quite the same as being there live - so don’t postpone…

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